THE NEW COMMUNICATE, LLC.
You don’t have a strategy problem.
You have an alignment problem.
I help leaders unify product, sales and marketing, turning scattered efforts into coordinated outcomes.
You don’t need more meetings, dashboards or frameworks.
You need someone who understands how the pieces fit.
When messaging is messy, sales stalls
When tools slow teams down, execution drags
When leadership isn’t aligned, nothing works
Most B2B leaders feel stuck. Your sales team is chasing leads, marketing is pumping out content, yet you are left wondering why revenue isn’t growing as fast as it should. I diagnose what's broken and act quickly, repairing these pressure points so teams operate like a single system.
No pitch. No fees. Schedule 30 minutes to learn how I can help align your teams.
Headeryou don't have a strategy problem. you have an alignment problem.I help leaders get <<something about communications here>> clear, align teams and turn scattered efforts into coordinated action.When your team isn’t aligned, nothing works.
I fix that. Quickly.Most companies don’t have a strategy problem.
They have a communication problem.I help leaders get clear, align teams and turn scattered efforts into coordinated action.⸻What I solve– Mixed messages that confuse teams
– Decisions no one interprets the same way
– Strategy that means different things to different people
– Cross-functional friction
– Communication breakdowns that slow execution⸻How I work1. Diagnose the clarity gaps
Find the assumptions, language and decisions causing misalignment.2. Build the narrative + decision spine
Create the messaging, frameworks and direction teams can actually follow.3. Operationalize alignment
Embed communication habits and systems so the clarity sticks.⸻Why it worksI combine 20+ years across marketing, comms, leadership and operations with a media practice that studies real-world behavior and decision-making.It’s clarity grounded in observation, not theory.⸻Let’s talk30 minutes. No pitch.
Just clarity on whether I can help.[Book a call →]
How I typically work with leadership, marketing and sales teams:
Discover and plan
Understand business strategy and 24-month corporate goals
Diagnose gaps between marketing, sales, leadership
Prioritize initiatives that directly impact revenue
Deliver 12-week roadmap
Execute and review
Launch campaigns that convert
Equip teams with modern tools, templates and processes
Measure impact and iterate
Deliver revenue report and recommendations
Align and coach
Facilitate cross-team collaboration
Train teams to speak the same business language
Embed accountability and communication systems
Deliver friction report
You don't need a full-time CMO.
(You only need access to one.)
I'm Wil. I unify teams, align strategy and turn effort into measurable growth.
I've spent 25+ years helping companies bridge the gap between marketing, product, sales and leadership teams, delivering measurable growth without creating unnecessary overhead.Building and leading cross-functional teams is my passion and specialty. I don’t just give advice. I roll up my sleeves to help teams execute, fast.
Challenges and deliverables I typically work through:
| Challenge | Deliverable |
|---|---|
| Disconnected sales, marketing | Build unified message-to-market frameworks and reporting models |
| Legacy tools that create bottlenecks | Audit and streamline tech stack; Implement quick-win automation |
| No content-to-sales pipeline | Design “bridge” content systems, align lead-gen activities with sales targets |
| Unfocused teams | Run leadership workshops to clarify ownership, communication, execution |
| Inefficient marketing spend | Create metrics-based plan, budget with audience, message, outcome focus |
Want a fresh perspective on your team’s structure, processes and tools?
Kind words from good people.
“Thank you for everything. You were instrumental in transforming the company’s marketing efforts.”
– CEO
“In addition to Wil’s excellent communications skills, he also demonstrated exceptional business development skills. He was responsible for identifying and pursuing new business opportunities, with his efforts leading to significant revenue opportunities and outside funding for priority projects.”
– VP, Enterprise & Wholesale Business
“One of Wil’s most impressive accomplishments was revolutionizing how the company communicated with its customers, partners and key stakeholders.Wil brought in new vendors and aligned his team to better handle the responsibilities of a modern and powerful communications team.His leadership and change management skills are commendable, navigating a sometimes challenging environment while consistently executing projects.”
– Director of Strategic Partnerships / Enterprise Networking & Digital Workspace
“From email campaigns to online and in-person events, Wil used innovative and effective tactics to attract new prospects and nurture them into loyal clients. One of Wil’s most impressive characteristics is his ability to calmly absorb nearly any request and turn it into an actionable, successful project.”
– Enterprise Retail Manager
Getting started.
Choose the fit that matches where you are, and where you want to go.Not sure where you are? Book a 30-minute call and let’s diagnose together.
Alignment sprint: $7,500
Get clarity fast
4-week diagnostic discovery sprint that surfaces misalignment, tools gaps and quick-win opportunities
Deliverable: A tactical roadmap ready for execution
Growth accelerator: $18,000
Strategy meets execution
8-week message-to-market framework, process automation, campaign funnel and KPI dashboard
Deliverable: An operational plan focused on your teams pulling in the same direction
Revenue engine: $25,000
Your external CMO
12-week complete strategic advisory + hands-on execution support to turn your sales and marketing into a unified growth engine
Deliverable: Business-first, team-focused, revenue-generating quarterly strategy + operational plan + execution aligned to company goals
The brutal reality of hiring a full-time executive:
| Factor | Full-time executive | The New Communicate |
|---|---|---|
| Cost | $250K–$400K/year + equity | A small % of that cost |
| Speed | Onboarding + integration = 3-6 months | Start delivering in 2–3 weeks |
| Focus | Juggling internal politics | Purely outcome-focused |
| Perspective | In-house bias | Cross-industry, external insight |
| Flexibility | Fixed overhead | Pay for outcomes, not headcount |
| Efficiency | Team management burden | Zero overhead, zero HR friction |
Ready to build your revenue engine?
Let's talk.
Following our call, I'll send notes from our meeting along with a proposal for your review.
Interested in learning more? Let's talk →
A recent project.
Early traction: 100+ leads, 44 SQLs, 16 demos, 1 contract. All pre-launch.
The situation.
A new business unit wanted to launch a developer-focused SaaS platform: A unified-experience portal with support wrapped around it. Good idea. No commercial structure. No ICP. No messaging. No sales path. And an aggressive timeline.
The mandate.
Create clarity fast. Define the audience, build the narrative, validate the problem and generate real signal from the market.
What I did.
I built the full early-stage GTM foundation:
Defined ICP, buyer personas and the buyer’s journey
Mapped the specific challenges development teams face
Developed messaging and the product story
Built sales budgets, forecasts and the two-year profit model
Created partnership models (reseller, VAR, strategic)
Worked across legal, contracts and sales to define the selling motion
Hired key early personnel
Aligned product, engineering and sales on assets tied to buyer needs
The impact.
The story resonated immediately at two industry events:
100+ direct and indirect leads
44 qualified
16 demos (show + post-show)
1 contract (pre-launch)
Two additional opportunities surfaced even before the product was ready. Clear evidence of market fit and pull.
Why it matters.
My work reduces ambiguity and builds early traction.I make the commercial picture clear, give teams a repeatable system and turn assumptions into revenue.
"In addition to Wil's excellent communications skills, he also demonstrated exceptional business development skills."
– VP, Enterprise & Wholesale Business
I founded The New Communicate, LLC to help close a widening and frustrating gap in businesses today:
The lack of a foundational focus on connecting marketing and sales initiatives to business outcomes.
My core focus is to help early and growing B2B firms turn legacy marketing and sales models into powerful, repeatable and scalable engines.
No pitch, no fees, no pressure.
Schedule 30 minutes to learn how I can help you.
I help B2B teams build messaging and positioning frameworks that result in stronger relationships, more visibility and additional revenue opportunities.
HOW I CAN HELP...
An experienced, strategic, calm operator helping you scale behind the scenes.
We're a good fit if…
You need help planning for the impact of AI
You have an abundance of resources and not enough output
You launched into market yet have no idea of your success
You have ideas and need an external partner to get you over the line
What you get…
A living roadmap of key projects
Weekly strategic calls: Updates, opportunities, reports
Weekly operational calls: Review success and challenges
No fluff, no hourly billing—just results
LET'S TALK...
Think of me as your quiet integrator: I build the frameworks that grow your business.
A free, five-day email course for communication professionals.
Does it feel like your campaigns start fast but stall out because there’s no clear plan?This free, 5-day email course is your fix:
Day 1: Define your intent
Day 2: Identify your audience
Day 3: Frame your message
Day 4: Choose your channels
Day 5: Launch checklist
Sign up below and start your free course today!
“One of Wil’s most impressive accomplishments was revolutionizing how the company communicated with its customers, partners and key stakeholders.”
– Director of Strategic Partnerships / Enterprise
Networking & Digital Workspace
Interested in a Playbook for deep-thinking professionals and seasoned communicators? Click here.
Your Playbook
is here!
Interested in setting up a 30-minute coaching call?Find some time below!
Clarity isn’t a luxury.
It’s a leadership skill (and requirement).
The New Communicate Playbook is an on-demand guide for deep-thinking professionals and seasoned communicators looking for a scalable, repeatable framework to build impactful business communications and campaigns.
What’s inside: Templates, frameworks, prompts
Why it’s different: Calm, considered and actually useful
Limited-time bonus: Free 30-minute coaching
“One of Wil’s most impressive accomplishments was revolutionizing how the company communicated with its customers, partners and key stakeholders.”
– Director of Strategic Partnerships / Enterprise
Networking & Digital Workspace
The New Communicate Playbook is available for purchase using major credit cards, Apple Pay and Klarna (buy now pay later).Included in your purchase is a 30-minute coaching session with me.
Playbook sample slides:
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