YOU DON'T NEED A FULL-TIME CMO.YOU SIMPLY NEED ACCESS TO ONE.
Stop squandering money, time, and resources on communicating to random onlookers with vague messaging and often irrelevant outcomes.I help organizations, CMOs and teams build new relationships and revenue opportunities through business development and marketing initiatives.
Testimonials
"Thank you for everything.You were instrumental in transforming
the company’s marketing efforts."
– CEO
"In addition to Wil's excellent communications skills, he also demonstrated exceptional business development skills. He was responsible for identifying and pursuing new business opportunities, with his efforts leading to significant revenue opportunities and outside funding for priority projects.
– VP, Enterprise & Wholesale Business
"One of Wil's most impressive accomplishments was revolutionizing how the company communicated with its customers, partners and key stakeholders.Wil brought in new vendors and aligned his team to better handle the responsibilities of a modern and powerful communications team.His leadership and change management skills are commendable, navigating a sometimes challenging environment while consistently executing projects."
– Director of Strategic Partnerships / Enterprise Networking & Digital Workspace
"From email campaigns to online and in-person events, Wil used innovative and effective tactics to attract new prospects and nurture them into loyal clients.One of Wil's most impressive characteristics is his ability to calmly absorb nearly any request and turn it into an actionable, successful project."
– Enterprise Retail Manager
"One of Wil’s most impressive characteristics is his ability to get things done across departments and companies. He has a knack for bringing people together and aligning their efforts toward common goals.He is skilled at identifying the strengths and weaknesses of different teams and individuals, and his ability to leverage these strengths was critical to our success."
– Channel Development Manager
"Wil and his team continually exceeded my expectations, delivering clear messaging in innovative ways that helped secure long-lasting clients. His combination of deep technical knowledge and ability to turn complex data into CxO-level, creative communications would ensure any business attracts and keeps high-value clients."
– Assistant Director
"Wil was a key contributor in modernizing our company’s culture and marketing mix in a very short time period. From brand identity to lead generation and marketing operations initiatives, Wil was a great asset to the growth of our company."
– Vice President
"I worked with Wil for more than two years and in those two years, I saw him transform the marketing and communications functions into a data-driven organization delivering innovative and creative projects."
– Product Manager
"With Wil's unique combination of technical know-how, management, and ability to implement new processes, we deployed a communications platform that allowed us to create deeper, long-lasting relationships with key clients."
– Assistant Director
"Wil brings a lot of experience and manages a great team that continuously puts together amazing campaigns that draw attention and has helped make our company successful. One of the kindest, hardworking people I know."
– Project Engineer
Services
| Fractional CMO | Retainer-based executive-level services to build and drive your business development and marketing strategy. |
| Strategic advisement | Project-based strategic consultation for key business development and marketing initiatives. |
| Team mentorship | Retainer-based guidance and mentorship to enhance your team's skills and keep them within your organization. |
Who benefits most from my services?
While I've worked with retail, fashion and corporate real estate firms, my services are best valued within growing B2B technology organizations with less than 200 employees.
Need something specific?
I can help with custom projects you don’t have the time or available resources to complete in-house, such as automation and personalization, corporate communications and executive presentations, messaging and positioning frameworks.
Hi. I'm Wil.
I founded The New Communicate, as I felt there was a gap with in-house and agency marketing, communications and business development teams today: the lack of a foundational and fundamental understanding of business.My goal is to change that, delivering projects that align with your business outcomes and creating success for all stakeholders involved.From Australia and Switzerland to New York and Montana, I've partnered with leaders in nearly every technology sector, transforming marketing, communications and business development programs.
The new communicators.
Each year I create The New Communicators, a report focused on driving marketing and communication innovation, providing leaders with a guide on what to focus on to deliver a modern experience for prospects, clients and partners.The first version of this year's report is below.
The future of a CX-obsessed organization
Create an accountable, customer-obsessed and fully integrated discipline.
Today’s organizations experience significant transformation events as a matter of doing business. Marketing and communication leaders are routinely challenged with legacy platforms, a restricted labor pool, regulatory concerns and technology innovations.The New Communicate partners with clients to develop a complete understanding of their customer experience environment, delivering a phased approach with recommended fast-track tactics and a comprehensive strategy and roadmap for execution.
| Present emerging trends | Educating the organization on new and innovative tools and techniques to help the business adapt to a changing marketplace while holding disruption to a degree appropriate for the organization including artificial intelligence’s impact on internal and external stakeholders |
| Best practices | Finding the organization’s balance between future state (artificial intelligence) and current state (emotional intelligence) |
| Define operational strategy | Recognize an organization’s core competencies, establish when an insourced or outsourced model is appropriate and understand the possible operational models available and the integration of third parties into the organization |
PROJECT OVERVIEW
| ITEM | DELIVERABLE | NOTES |
|---|---|---|
| Initial discovery session | Discovery report | Two 4-hour sessions with stakeholders |
| Full discovery sessions | Assessment, recommendation reports | Five 2-hour sessions with stakeholders |
| Assessment : Current state | Current state assessment report | Delivered in print, digital formats |
| Recommendations : Future state | Future state recommendations report | Delivered in print, digital formats |
| Report review | Deliver | Two 1-hour sessions with stakeholders |
The New Communicate draws on real-world experience and the expertise of partnering with senior leaders to drive change in their digital and customer experience teams for more than 20 years.For pricing and scheduling, please contact me.
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